MOD Musts For Marketing: The Ultimate Marketing Maintenance Checklist
Is your digital presence feeling a little... neglected? Don’t worry—you’re not alone! Keeping up with ever-changing trends and best practices can feel like trying to hit a moving target. But if you want your business to stay ahead of the competition, regular maintenance is key. That’s where this checklist comes in—use it to keep your website and marketing efforts in tip-top shape. Or, if the thought of geeking out on SEO and performance audits makes your head spin, don’t worry—MOD is here to do the heavy lifting.
In this blog, MOD lists some Marketing Must-Haves to keep your website and marketing strategies in top shape. You can also download and save a free PDF we created that outlines these tips.
Your Go-To Marketing Maintenance Checklist:
1. Website Redesign
Frequency: Every 3-5 years
Why: Design trends evolve, and so do user expectations. A fresh, mobile-friendly, lightning-fast website keeps visitors happy and Google impressed.
Pro Tip: If your site still feels like a 2018 time capsule, it’s probably time to start sketching out a redesign.
2. Keyword Research
Frequency: Every 3-6 months
Why: Search behaviors and algorithms are always changing. Updating your keyword strategy ensures your site keeps attracting the right traffic.
Pro Tip: Don’t just guess—use tools like Google’s Keyword Planner to stay on track with trends.
3. On-Page Optimization
Frequency: Every other month
Why: Fresh content and optimized title tags keep your website ranking high and your audience engaged.
Pro Tip: Even small tweaks, like rephrasing meta descriptions or updating internal links, can make a big difference.
4. Technical SEO Audits
Frequency: Every 1-3 months
Why: From site speed to mobile-friendliness, small technical issues can wreak havoc on your rankings. Regular audits help you stay ahead of the curve.
Pro Tip: Use tools like Google’s Search Console to spot and fix issues fast.
5. Link Building & Local Listings
Frequency: Quarterly
Why: High-quality backlinks and accurate local listings help improve visibility and authority.
Pro Tip: Check for outdated or incorrect information on Google My Business or Yelp—your future customers will thank you!
6. Social Media & Website Performance Monitoring
Frequency: Monthly
Why: Trends and algorithms can shift quickly. Monthly monitoring helps you spot what’s working (or not) and make necessary adjustments.
Pro Tip: Track engagement metrics like clicks, shares, and comments to refine your strategy.
Ready to Delegate?
Let’s face it: not everyone gets excited about title tags, SEO audits, or performance monitoring. That’s okay—we do! At MOD, we specialize in keeping your digital presence running smoothly so you can focus on what you do best.
Feeling overwhelmed? Let’s chat! Whether you need a full website redesign or just someone to tackle the monthly maintenance grind, MOD is your go-to partner. Schedule a free consultation today and let us geek out on the details while you watch your business grow. (Trust us—it’s what we live for!)
Don’t let your website or marketing strategy fall behind. Whether you're in need of a website redesign, fresh content, or an SEO boost, our MOD Musts For Marketing PDF is the roadmap you need to ensure your business stays visible, competitive, and ready to succeed.
Check out our recent projects to see how we’ve transformed websites for our clients, and contact us today to start your website upgrade journey.
